Leeward Northwest Surf & Sea
The Ask: Choose an Oregon brand and create a campaign. I chose Leeward Northwest Surf & Sea, a surf shop located in Northeast Portland.
The Problem: The Oregon Coast is typically not associated with surfing, and the thought of surfing in cold water is intimidating.
The Strategy: Highlight to surfers and PNW adventurers that all it takes is the right gear: quality neoprene to stay warm so you can go cold.
